Our Mission: Our mission is to provide unique, innovative products and programs to help you live your dream!

 

 

Who do you know that needs a HUG?

Published: December 6, 2009
Updated: December 7, 2009

FOR IMMEDIATE RELEASE
Borders Launches the Newest Gift Idea—Just in Time for the Holidays
Holiday shopping can help community members rebuild their dreams

Warrenton resident Jennifer Yessler saw the need for a different kind of greeting card, so she took action and found a way to help others. While raising her family, encouraging her children, sisters and the other wonderful women in her life, Jennifer Yessler realized that she had many friends and loved ones who were tackling difficult situations, or who were longing for a change, and she wanted to help. “I knew I could buy a greeting card of encouragement, but I wanted to offer something more,” Yessler said.

She began asking around and was surprised to discover that many of her friends were in similar situations. People helplessly watched a loved one struggle with dissatisfaction, disappointment, and high levels of stress, but didn’t have the solutions, time or resources to really help. She explained, “In our society, we mark happy occasions with a casual gift, but have no idea what to give our friends when they are struggling, stressed or simply in need of a change.
Yessler stepped in and filled the void with a completely new product, the HUG Audio Gift Card. On the outside, it may look like just a beautiful high-quality greeting card—but as soon as you open one, you realize the card goes way beyond any other card seen in stores until now. HUG Audio Gift Cards are unique products that take the concept of an ordinary greeting card or sound card to a whole new level—offering a full-length audio CD filled with encouragement and practical solutions recommended by the leading authorities in the field of personal growth, success and stress management. The package includes a greeting card with a full-length CD tucked inside, a free online workbook and an envelope for mailing. Now when our hearts go out to a friend, we can offer a meaningful gift of encouragement and practical solutions.
Yessler said, “As I conducted research of the most effective and outcome-focused techniques used by the top expert in the field of personal growth, I knew the knowledge I gained had to be shared—not only in our cards, but in an expanded line of products specializing in helping women achieve their dreams. Now it is a way of life for me—I work hard to put together products that help women discover their true calling and potential, discard old concepts that hold them back, become self-defined, develop a plan of action and overcome the obstacles that stand in their way. I have studied these concepts, but moreover, I have lived them. I feel like the luckiest person alive, because I am living my dream while helping others to live theirs.”

In addition to running her company, Living the Dream Café, Yessler has expanded her outreach to the community as a whole. “We donate a portion of all event profits, CDs and a Starting Over workshop to local family shelters,” Yessler said. “This is a valuable service, especially with cold weather approaching and so many families displaced due to the housing crisis. Now more than ever, these residents need the encouragement to tackle the difficult road ahead to re-build their dreams.”

Borders, as a book store known for its commitment to community and local talent, was a natural partner for promoting Living the Dream Cafs unique products of encouragement and practical solutions. So come and start living your dream at Borders in Manassas December 12, 2010 (12-4 pm). Meet Jennifer Yessler, the author of Living the Dream and Relax, Renew and Energize and the founder and president of Living the Dream Cafe. To order your signed copy ahead of time, just call Borders in Manassas (703) 368-9824 or visit http://www.livingthedreamcafé.com  Direct donations to the SERVE Shelter call 703-368-2979.

 

 

What is a HUG Audio Gift Card?                                            

Our signature products are H.U.G. Audio Gift Cards. Each card combines a CD and greeting card, allowing the sender a unique way to offer practical solutions and encouragement to the people they care about.

Each HUG Audio Gift Cards purchase allows both the purchaser and the receiver free access to our online companion workbooks, which in themselves are powerful tools that will help the listeners tackle difficult situations and create their own one-of-a-kind success story. 

H.U.G. Audio Gift Cards are practical and meaningful gifts of support and encouragement to the women you care about. Every card is enriched with care, a mentoring spirit, and an unending belief in the potential of every woman.

By giving a H.U.G. Audio Gift Card, you are taking the first step toward living life with a mentoring spirit (simply doing the little things that encourage the people we care about). A mentoring spirit creates a powerful, one-of-a-kind opportunity for collaboration, achievement and lifelong success.

Our CDs and downloads are also carried by:
Borders * iTunes *  Amazon *  The Art of Coffee * CD Baby